Enhance Your Japan Trip: Finding the Best SIM Card & eSIM at Bic Camera
Updated : 2025-07-12 23:15:30
It is most common for travelers to Japan to purchase SIM cards at the airport. Narita Airport, Haneda Airport, and Kansai Airport have stores and vending machines that sell SIM cards for use during your stay in Japan. Having a means of communication immediately after arrival is very important. Internet access is essential for opening maps, contacting accommodation, and checking routes to your destination. However, many travelers have experienced not being able to purchase a SIM card at the airport because they arrived late at night, couldn't find the sales counter, or it was out of stock. Also, SIM cards sold at airports are often expensive, so many people seem to give up on buying one.
eSIM Japan
What to do if you can't buy a SIM card at the airport?
However, don't worry if you can't get one at the airport. Japan has other ways to secure communication.
Below are the main options for getting a means of communication outside the airport:
Main Options:
- Electronics Retailers (e.g., Bic Camera, Yodobashi Camera)
- Convenience Stores (some stores sell prepaid SIMs)
- Purchase an eSIM online (immediate use is possible)
- Temporarily use free Wi-Fi (as a temporary connection)
Electronics Retailers (Bic Camera, Yodobashi Camera, etc.)
Major electronics retailers in urban areas offer a wide selection of SIM cards and eSIMs for international visitors. Bic Camera, in particular, has stores near train stations, making them easily accessible. Many stores also have English packaging and staff who can assist foreign customers, allowing for a worry-free purchase.
Pros:
- Choose from multiple SIM brands.
- Some stores have English-speaking staff and guidance.
- Credit cards are accepted.
- Supports immediate eSIM issuance (depending on the device).
Cons:
- Inventory and product selection may vary by store.
- You generally need to configure the settings yourself.
Purchase a Prepaid SIM at a Convenience Store
Some convenience stores, such as FamilyMart and Lawson, carry prepaid SIMs for data communication. The advantage is that you can stop by anytime without worrying about business hours.
Pros:
- Many stores are open 24 hours, so you can buy anytime.
- Easy to find in tourist areas and near stations.
Cons:
- Many stores do not carry SIM cards or eSIMs.
- Limited plan options and often more expensive.
- English guidance may not be available.
Purchase an eSIM Online
If your smartphone supports eSIM, online services that allow immediate purchase and use are convenient. You can access Wi-Fi at the airport or your hotel to purchase and set up an eSIM.
Pros:
- No physical SIM required; immediate activation.
- Can be purchased online even while on the go.
- Can be prepared in advance from outside Japan.
Cons:
- Requires a smartphone that supports eSIM.
- You need to find out how to configure the settings yourself.
- Often only credit card payment is accepted.
Temporarily Use Free Wi-Fi
As a temporary solution, you can utilize free Wi-Fi. Japan has many free Wi-Fi spots in places like airports, cafes, convenience stores, and hotels.
Pros:
- Can be used immediately.
- Free communication.
Cons:
- Connection can be unstable.
- Security concerns (not suitable for personal information or payments).
- Limited places to connect when out and about.
As you can see, even if you can't get a SIM card at the airport, there are several alternative options. In particular, electronics retailers like Bic Camera are likely the most practical and reliable choice for travelers who want a stable means of communication.
Buying SIM cards and eSIMs at Bic Camera
Bic Camera is an electronics retailer with stores in major cities throughout Japan, including popular tourist areas like Shinjuku, Shibuya, Akihabara, Osaka, Nagoya, and Fukuoka. Many stores are also conveniently located near major train stations and have relatively long operating hours, allowing you to stop by during sightseeing or while traveling. For those interested in Japanese electronics, Bic Camera is a recommended place to visit.
Bic Camera anticipates use by foreign travelers and offers a wide range of English-compatible packages and staff support. Especially in larger stores in Tokyo and Osaka, there are multilingual guides and dedicated SIM card counters, making it easier for first-time SIM card purchasers in Japan.
They offer a wide variety of SIM cards, including data-only, voice-call compatible, and eSIM-compatible products, from multiple telecommunication carriers.
Bic Camera SIM Card and eSIM Sales Prices
Here are the prices for SIM cards sold at Bic Camera for travelers in July 2025:
| Name | Data Capacity | Duration | Price |
|---|---|---|---|
| Nippon SIM for Japan Standard Edition | 100GB | 180 days | ¥14,980 |
| Nippon SIM for Japan Standard Edition | 9GB | 90 days | ¥3,980 |
| Nippon SIM for Japan | 10GB | 30 days | ¥2,980 |
| Nippon SIM for Japan | 50GB | 30 days | ¥4,980 |
| Nippon SIM for Japan Standard Edition | 3GB | 90 days | ¥2,980 |
| Nippon SIM for Japan Standard Edition | 6GB | 180 days | ¥3,980 |
| Nippon SIM for Japan Standard Edition | 15GB | 90 days | ¥4,610 |
| Nippon eSIM for Japan | 30GB | 30 days | ¥4,280 |
| Nippon SIM for Japan Standard Edition | 30GB | 180 days | ¥7,400 |
| Nippon SIM for Japan Standard Edition | 18GB | 180 days | ¥5,980 |
Frequently Asked Questions (FAQ)
Q. Can I use a SIM card purchased at Bic Camera immediately on the spot?
A. Yes, in most cases, you can use it right away. Insert the SIM card into your smartphone, perform some simple settings, and you can connect immediately. However, some models may require APN settings. English instructions are often included, making the setup easy. If you're unsure, it's a good idea to confirm the setup method with the staff for peace of mind.
Q. Is it difficult to set up an eSIM if I purchase one?
A. Generally, it's not difficult. You can activate an eSIM immediately by scanning a QR code issued at the time of purchase from your smartphone's settings screen. However, you need to confirm in advance whether your smartphone supports eSIM. Also, some products may take several hours to activate, so if you want to use it immediately, check beforehand.
Q. Can I use it with any smartphone?
A. Japanese SIM cards can generally be used with smartphones that support Japan's communication standards (mainly LTE Bands 1, 3, 19, etc.). Newer iPhone models (iPhone SE 2nd generation and later, iPhone 11 and later) and Google Pixel phones have high compatibility. Always confirm that your smartphone is SIM-free (or SIM-unlocked) before purchasing.
Q. Do I need my passport?
A. When purchasing a data-only SIM card, you generally do not need to show identification. However, if you are purchasing a voice-call compatible SIM or some contract-based SIMs, you may be asked to show your passport. Additionally, if you wish to make a tax-free purchase, you will need to present your passport.
Q. Which telecommunication companies' SIM cards can I buy at Bic Camera?
A. While it varies slightly by store, Bic Camera sells SIM cards and eSIMs from multiple telecommunication providers catering to international visitors, such as IIJmio, B-Mobile, Mobal, and Sakura Mobile. The key is to choose a product based on your usage purpose, as communication speed, available days, and data capacity differ by product.
Q. How long can I use Japanese SIM cards for?
A. Prepaid SIMs sold for international travelers come with various usage periods, such as 3, 7, 15, or 30 days. Data capacity is often limited, so choose an appropriate plan based on the apps you'll use (video streaming, navigation, translation, etc.).
Q. Do they speak English at the store?
A. Major Bic Camera stores in large cities often have English-speaking staff who can provide guidance on product descriptions and settings in English. Packages and instruction manuals also have English descriptions, so even first-time buyers can purchase with peace of mind.
Q. Can I take a purchased SIM card outside of Japan and use it?
A. Most SIM cards sold in Japan for international travelers are designed for use only within Japan. You cannot communicate with them if you take them outside the country, so try to use them up during your stay in Japan.
Q. Is it possible to get a refund or return?
A. Basically, SIM cards and eSIMs cannot be returned or refunded once opened. To avoid purchasing the wrong item, be sure to check your smartphone's compatibility and plan details carefully before purchasing. If necessary, it's recommended to consult with staff before making a purchase.
Q. Can I pay with a credit card?
A. Yes, Bic Camera accepts most international credit card brands. Many stores also support transportation IC cards and electronic money, offering a wide range of payment options.